Life is measured by the impact we make during our precious time on earth…


Hi, my name is Andrew and thanks for dropping by!

I was a shy little boy that grew up in small town outside of the big city Amsterdam. Honestly I can say I was pretty average along my entire academic career but eventually moved to Amsterdam for university and straight after, started working for a global accounting & consulting firm, Deloitte.

Life was great! I married my best friend, we bought a beautiful apartment in the center of Amsterdam and life was nice and smooth. Nothing to complain…  But something was missing. After 6 years in the corporate scene I decided it was time to make a jump into the unknown and start my entrepreneurship journey. This sounds way cooler then it really was because I went from Italian suits and sitting behind my Bloomberg terminal to sitting in my living room in my shorts.

I built my first (e-commerce) company from the living room. With no experience at all, and generated over 40K USD in the first 24 hours and fell in love with e-commerce and entrepreneurship. Since then I’ve backed and built multiple 8-figure ventures and have been featured in global media outlets.

I’ve been featured in

The Secret of Success

A long the way I’ve learned that family is everything and life is really measured by the impact we can make during our precious time on earth! I’ve had the privilege of building multi-million dollar businesses – of which some failed miserably and burned all my savings – hiring hundreds of people and raising millions USD of venture capital along the way, but at the same time I’ve lost my parents in a timespan of 5 years because of sickness which was devastating because I was very close to my parents. This is why I shifted my thinking radically.

The focus had always been on myself and my business, but now I want to impact as many people as I can and help them become a better version of themselves. I now help entrepreneurs and high achievers get more clarity on their mindset, goals and life as a whole. I have the privilege to speak across the globe as a keynote speaker, write books and consult companies on their growth journey.

I truly hope the content you find here, can be of value to your journey of transforming into the best version of yourself. 

Cheering you on, AS

LET’S MAKE MAGIC TOGETHER